ChangeTower
7.4#3 in competitive intelligence softwareFrom $12 a monthFree planWebAPIExtension
VisitChangeTower vs Owler
What both publish
| Fact | ChangeTower | Owler |
|---|---|---|
| Integrations | Email is available on every plan; Slack, webhooks, and MCP are available on Business and Enterprise, while Teams can receive alerts through a channel email address. | The integrations page lists Salesforce, HubSpot, Slack, Microsoft Teams, the Chrome extension, and a ChatGPT plugin. |
| Licence | ChangeTower is presented as a proprietary hosted service; its terms prohibit copying, reverse engineering, and unauthorized access. | Owler's terms state that its site, service, data, software and features are proprietary and protected by intellectual-property laws. |
| Public API | The June 2026 release introduced an early-access REST API with personal access tokens and endpoints for account, workspace, and monitor viewing or creation. | Owler documents version 3.0 of its Enterprise API with company premium, competitor premium and feed endpoints. |
| Rating on Capterra | 4.4 out of 5 from 5 reviews | 4.3 out of 5 from 4 reviews |
| Rating on Chrome Web Store | 0 out of 5 from 0 ratings | 3.7 out of 5 from 3 ratings |
| Rating on G2 | 4.6 out of 5 from 19 reviews | 4.3 out of 5 from 484 reviews |
ChangeTower plans
- FreeFree
- Lite$12 a month
- Essential$36 a month
- Business$78 a month
- EnterprisePriced on request
Owler plans
- Owler CommunityFree
- Basic$350 a month
- Owler APIPriced on request
- Owler EnterprisePriced on request
- Owler ProPriced on request
Pick ChangeTower if…
The plans address individuals, teams, organizations, and large teams, with features such as section monitoring and team members across paid tiers. It may suit people tracking specified changes on pages they can access and monitor.
Pick Owler if…
Owler Community can suit individuals who want to follow a small set of companies and receive alerts. Owler Pro is aimed at executives, marketers, and sales professionals seeking broader company access and news; Enterprise is described for teams.