CallRail
7.8#1 in inbound call tracking softwareFrom $50 a monthAndroidiOSWebAPI
VisitCallRail vs Nimbata
What both publish
| Fact | CallRail | Nimbata |
|---|---|---|
| API | API access is included in all plans, with additional monthly charges for usage above 1,500 API calls. | Nimbata provides a public API with documentation and authenticates API requests using personal auth tokens created in account settings. |
| Call attribution | Call Tracking attributes calls and texts to marketing campaigns and provides lead journey insights. | The service assigns dynamic tracking numbers so marketers can identify campaigns, pages and keywords associated with calls. |
| Company profile | LinkedIn lists CallRail as a privately held software-development company headquartered in Atlanta with 201–500 employees and a 2011 founding year. | LinkedIn lists Nimbata as a privately held software company founded in 2013 with 2–10 employees and headquarters in Boston, Massachusetts. |
| Conversation intelligence | Higher plans provide transcripts, keyword analysis, summaries, sentiment, trend reporting and automatic conversion tagging. | The platform offers call transcription, AI summaries, keyword spotting, sentiment analysis, call classification and custom AI notes. |
| Documentation | CallRail provides a public API reference with endpoint parameters, request examples, response schemas, pagination, filtering and webhook guidance. | The Help Center is organized into setup, tracking numbers, DNI, call flows, form tracking, attribution, reports, workflows, integrations, billing, privacy and API topics. |
| Dynamic number insertion | A JavaScript snippet can detect website phone numbers and swap them for tracking numbers based on the visitor’s tracked source. | Its DNI script swaps displayed website numbers according to visitor source and reports the source of each call. |
| Form tracking | Form Tracking Complete plans connect form submissions to marketing sources and include a custom form builder. | Nimbata can capture source, visitor and campaign data for form-submission events when its tracking script is installed. |
| Founded | 2011 | 2013 |
| Integrations | CallRail lists integrations including Google Ads, Google Analytics 4, Google Business Profile, HubSpot, Salesforce and Freshpaint. | Listed integrations include Google Ads, Pipedrive, Zapier, webhooks, Microsoft Dynamics, HubSpot, GA4, Meta, Looker Studio, Google Sheets, Salesforce, Zoho, Slack and others. |
| Product | CallRail connects campaigns, conversations, and customers, tracking calls, texts, and forms with attribution. | Nimbata tracks inbound calls back to the channel, campaign, keyword, and ad that generated them. |
| Rating on G2 | 4.5 out of 5 from 1,835 reviews | 4.7 out of 5 from 29 reviews. |
| Rating on Trustpilot | 3.5 out of 5 from 488 reviews | 3.9 out of 5 from 26 reviews. |
CallRail plans
- Lead Tracking$50 a month
- AI Voice Assistant$95 a month
- Lead Tracking Complete$95 a month
- Voice Assist$95 a month
- Lead Conversion$150 a month
- Lead Conversion Complete$195 a month
Nimbata plans
- EntryFree
- Pro$39 a month
- Marketing$89 a month
- Agency$149 a month
Pick CallRail if…
CallRail suits businesses looking to connect marketing activity with calls, texts and forms. Its mobile app is relevant to users in the United States and Canada who need call and message access on mobile.
Pick Nimbata if…
Nimbata suits marketing agencies and multi-location businesses that need to attribute inbound calls to campaigns and marketing sources. Teams seeking call analysis, routing, and revenue attribution can also draw on its listed features.