Buyapowa
5.5#30 in referral management softwareWebAPI
VisitBuyapowa vs ReferralHero
ReferralHero
8.0#1 in referral marketing softwareFrom $199 a monthFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | Buyapowa | ReferralHero |
|---|---|---|
| Company history | Buyapowa says it launched its first platform in 2012 and expanded its referral platform to 12 solutions in 2024. | The About page says Lamar acquired ReferralHero in 2021 and that the product launched in 2016. |
| Founded | 2012 | 2016 |
| Integrations | Named prebuilt integrations include Salesforce, HubSpot, Braze, SessionM, Klaviyo, Mailchimp, and Shopify; the company also describes API-based integration and affiliate-platform rails. | ReferralHero advertises more than 500 integrations, including Stripe, HubSpot, Salesforce, GoHighLevel, Intercom, Zoho, Mailchimp, Klaviyo, ActiveCampaign and Zapier. |
Buyapowa plans
- Enterprise license—
ReferralHero plans
- Free ForeverFree
- Free Forever PlanFree
- PREMIUM (risk-free offer)$199 a month
- PRO$199 a month
- PREMIUM$399 a month
- EnterprisePriced on request
Pick Buyapowa if…
It is designed for enterprise brands running complex, multi-territory, multilingual, or regulated referral programs. Listed sectors include telecoms, finance, energy, insurance, streaming, and gaming.
Pick ReferralHero if…
ReferralHero suits teams that want to run referral or affiliate campaigns, or manage waitlists and contests. Its free plan is an option for programs with up to 25 subscribers; larger listed tiers support up to 10,000 members or 50,000 subscribers.