
Brand Intel
8.0#2 in social media listening softwareFrom $39 a monthFree planWebAPI
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| Fact | Brand Intel | Infegy Atlas |
|---|---|---|
| Audience | The maker identifies marketing and PR teams, product leads, risk management officers, and corporate executives as intended users. | Infegy describes Atlas as a solution for teams seeking established social media analysis tools. |
| Coverage | The maker says Brand Intel harvests information and extracts insights from over 75,000 source connections. | Atlas provides access to social conversations from multiple platforms. |
| Founded | LinkedIn lists Rule14 LLC as founded in 2011. | Gartner lists Infegy’s founding year as 2006. |
| News monitoring | Yes | Yes |
| Security | Rule14 says it uses physical, electronic, and managerial procedures to safeguard personal information, while noting it cannot guarantee internet security. | Infegy says it uses physical, administrative, and technical safeguards and encryption for personal information at rest and in transit. |
| Sentiment | Customizable lexicons can support multilingual sentiment scoring, relevancy scoring, and identification of key accounts or posts. | Atlas analyzes the tone of discussions about a brand or industry. |
| Sentiment analysis | Brand Intel monitors sentiment for brands, products, services, competitors and customers. | Yes |
| Social listening | Its Listen suite queries social, news, business-filing and legal sources using search, extraction, scoring and visualization. | Atlas provides access to social conversations from multiple platforms and analyzes sentiment and topics. |
| Social network coverage | Twitter,Facebook,Instagram,YouTube | X/Twitter,Instagram,Reddit,Pinterest,Facebook,TikTok |
| Support | Individual includes email support, Business includes 24/7 priority support, and Enterprise includes an assigned relationship manager. | Atlas users can submit a support ticket or contact Infegy Support by email or phone; listed business hours are Monday through Friday with limited weekend availability. |
No prices published.
Brand Intel suits marketing and PR teams, product leads, risk management officers, and corporate executives needing social, web, and news monitoring. It also fits organizations wanting sentiment analysis, trend alerts, dashboards, or API access through a browser-based service.
Atlas may suit teams seeking an established social media analysis tool with social, web, and news monitoring. Those looking specifically for Infegy's latest social intelligence technology may want to consider its note about Starscape.