Boto
7.2#56 in social media management toolsFrom $24 a monthFree planWeb
VisitBoto vs Metricool
What both publish
| Fact | Boto | Metricool |
|---|---|---|
| Analytics level | standard | basic |
| Approval workflow | Yes | Yes |
| Audience | The privacy policy says the services are for business purposes and are intended for people at least 18 years old. | Metricool describes its customers as social media professionals, business owners, agencies, brands, and creators. |
| Free plan | Yes | Yes |
| Social accounts | 3 | 1 |
| Social inbox | Yes | Yes |
| Support | The site directs questions to email support at [email protected]. | Metricool says real people provide help through its support channel. |
| Supported networks | Instagram,YouTube,LinkedIn,Facebook,TikTok,X,Threads,Telegram | Facebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,Twitch |
Boto plans
- SoloFree
- Team$24 a month
- Agency$68 a month
Metricool plans
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
Pick Boto if…
You want what its maker publishes above — check its page for the details.
Pick Metricool if…
Metricool suits social media professionals, business owners, agencies, brands, and creators managing multiple channels. Its free plan can suit someone who needs one brand and up to 20 scheduled posts monthly.