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BlackRock Aladdin vs Snowball Analytics

What both publish

FactBlackRock AladdinSnowball Analytics
Allocation analysisYesYes
Asset class coverageCoverage spans asset classes, regions, and strategies throughout the investment cycle.multi_asset_alternatives
Market coverageThe platform provides a whole-portfolio view across public and private markets.The service supports 70+ exchanges, 30+ currencies, and stocks, ETFs, and funds.
Performance reportingYesYes
PurposeAladdin is a technology platform that unifies the investment management process through a common data language and provides a view across public and private markets.Snowball Analytics is a service for retail investors to plan and track investments, monitor dividend payouts, and make investment decisions.
Risk analysisYesYes
Target usersThe platform is designed for institutional, wholesale, qualified, and professional investor or client use.The company says its mission is to serve long-term retail investors who want a complete view of their investments.

BlackRock Aladdin plans

  • AladdinPriced on request

Snowball Analytics plans

  • FreeFree
  • Investor$149.99 a year
  • Expert$249.99 a year
  • Starter$79.99 a year

Pick BlackRock Aladdin if…

It is intended for institutional, wholesale, qualified and professional investors or clients managing investment workflows. It is not intended for end investors.

Pick Snowball Analytics if…

It suits long-term retail investors who want an overview of investments across supported assets and broker connections. It may also help investors tracking dividend income or reviewing performance, risk and diversification.

Charts they share