Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs Zly
What both publish
| Fact | Bitly | Zly |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Per-link and workspace dashboards show click trends, browser, operating system, device, and top referrers. |
| API | Enterprise plans include high-volume API and webhook access. | Zly provides a REST API with auto-generated OpenAPI documentation and workspace-scoped API keys. |
| API access | Yes | Yes |
| Bulk link creation | Yes | Yes |
| Custom domains | Yes | Yes |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | Zly is an open-source, self-hosted URL shortening and marketing platform. |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | The repository lists bcrypt password hashing, JWT authentication with refresh tokens, rate limiting, CSRF protection, and CSP and HSTS security headers. |
| Short links | The URL shortener turns long web addresses into shorter links that redirect people to the original destination. | Short links support custom slugs, password protection, scheduled activation or expiry, and bulk import and export. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth—
- Premium$300 a month
- EnterprisePriced on request
Zly plans
No prices published.
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick Zly if…
You want what its maker publishes above — check its page for the details.