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Bitly vs Z-urL

Bitly

8.9#1 in url shortenersFrom $10 a month
Free planAndroidiOSWebAPI
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Z-urL

6.8#93 in url shortenersFrom $9 a month
Free planWebAPI
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What both publish

FactBitlyZ-urL
AnalyticsBitly provides link performance data, including location and device insights, in a unified dashboard.The site says analytics track clicks, locations, and devices in real time.
APIEnterprise plans include high-volume API and webhook access.The Enterprise plan includes API access.
API accessYesYes
Custom domainsYesThe Pro plan includes custom domains.
Free planYesYes
IntegrationsBitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot.The Enterprise plan includes a custom integration.
Paid from109
ProductBitly lets businesses create, share, and track short links and QR Codes.Z-urL shortens long URLs into links.
SupportEnterprise plans include customized onboarding, priority support, and a dedicated customer success manager.The Enterprise plan includes priority support.

Bitly plans

  • FreeFree
  • Core$10 a month
  • Growth—
  • Premium$300 a month
  • EnterprisePriced on request

Z-urL plans

  • Pro$9 a month
  • Enterprise$29 a month
  • Free—

Pick Bitly if…

Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.

Pick Z-urL if…

You want what its maker publishes above — check its page for the details.

Charts they share