Bitly
8.8#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs URLyte
What both publish
| Fact | Bitly | URLyte |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Click analytics include country, city, device, and referrer data, with 90 days of detail. |
| API | Enterprise plans include high-volume API and webhook access. | The REST API is read-only and provides link lists and click history as JSON or CSV; API access is on Pro and Business. |
| API access | Yes | Yes |
| Audience | Bitly describes its platform as serving businesses of all sizes and provides plans for individuals, small businesses, and large enterprises. | The pricing page describes Free for individuals, Pro for freelancers and small teams, and Business for agencies, teams, and power users. |
| Bulk link creation | Yes | Yes |
| Custom domains | Yes | Pro includes one custom domain and Business includes three; URLyte says it provisions SSL automatically. |
| Free plan | Yes | Yes |
| Paid from | 10 | 5 |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | URLyte is a link shortener for creators, marketers, and small teams that creates branded short links, QR codes, and link-in-bio pages with click tracking. |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | URLyte says it scans shortened URLs for potentially malicious, phishing, or suspicious activity and may suspend flagged links. |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | Pro and Business include priority support, and Enterprise includes dedicated support. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth$2,934,835 a month
- Premium$300 a month
- EnterprisePriced on request
URLyte plans
- FreeFree
- Pro$5 a month
- Business$15 a month
- Enterprise—
- EnterprisePriced on request
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick URLyte if…
You want what its maker publishes above — check its page for the details.