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Bitly vs URLINK

Bitly

8.9#1 in url shortenersFrom $10 a month
Free planAndroidiOSWebAPI
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URLINK

7.2#56 in url shortenersFrom $5 a month
Free planWebAPI
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What both publish

FactBitlyURLINK
AnalyticsBitly provides link performance data, including location and device insights, in a unified dashboard.URLINK lists link tracking, campaign insights, data export, and real-time statistics among its tracking features.
APIEnterprise plans include high-volume API and webhook access.The features page lists REST API access, webhook support, API documentation, rate limiting, and authentication.
API accessYesYes
AudienceBitly describes its platform as serving businesses of all sizes and provides plans for individuals, small businesses, and large enterprises.URLINK describes the product as built for marketers and teams, from solo marketers to large enterprise teams.
Bulk link creationYesYes
Custom domainsYesBranded domains are supported, and the feature page says SSL certificates are included and domains can be verified.
Free planYesYes
Paid from105
ProductBitly lets businesses create, share, and track short links and QR Codes.URLINK combines link shortening, UTM building, QR codes, branded landing pages, and campaign tracking in one platform.
SecurityBitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication.The homepage claims SOC 2 compliance and a 99.9% uptime guarantee; its privacy policy describes technical and organizational security measures without guaranteeing absolute security.
SupportEnterprise plans include customized onboarding, priority support, and a dedicated customer success manager.The contact page lists [email protected] and says inquiries are typically answered within 24–48 hours on business days.

Bitly plans

  • FreeFree
  • Core$10 a month
  • Growth—
  • Premium$300 a month
  • EnterprisePriced on request

URLINK plans

  • StarterFree
  • Plus$5 a month
  • Pro$10 a month
  • Premium$35 a month
  • EnterprisePriced on request

Pick Bitly if…

Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.

Pick URLINK if…

You want what its maker publishes above — check its page for the details.

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