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Bitly vs To Your Link

Bitly

8.9#1 in url shortenersFrom $10 a month
Free planAndroidiOSWebAPI
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What both publish

FactBitlyTo Your Link
AnalyticsBitly provides link performance data, including location and device insights, in a unified dashboard.Analytics include geographic breakdowns, built-in UTM tracking, and CSV report export or API access.
API accessYesYes
Custom domainsYesYes
Free planYesYes
Geo targetingYesYes
IntegrationsBitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot.The site lists Slack and Zapier for notifications, and Facebook and Google Tag Manager pixels for event tracking.
ProductBitly lets businesses create, share, and track short links and QR Codes.To Your Link combines short links, link-in-bio pages, and QR codes in one dashboard.
Short linksThe URL shortener turns long web addresses into shorter links that redirect people to the original destination.The link shortener supports custom slugs, custom domains, and click tracking.
SupportEnterprise plans include customized onboarding, priority support, and a dedicated customer success manager.The contact page invites users to submit questions through a form so the company can help.

Bitly plans

  • FreeFree
  • Core$10 a month
  • Growth—
  • Premium$300 a month
  • EnterprisePriced on request

To Your Link plans

  • Enterprise—
  • BasicFree
  • Basic Plus$24.95 a year
  • Professional$59.95 a year

Pick Bitly if…

Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.

Pick To Your Link if…

You want what its maker publishes above — check its page for the details.

Charts they share