Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs TheShortener
TheShortener
7.2#60 in url shortenersFrom $8.99 a monthFree planWebAPIExtension
VisitWhat both publish
| Fact | Bitly | TheShortener |
|---|---|---|
| API access | Yes | Yes |
| Branded links | Users can create vanity URLs with a custom domain and back-half. | Users can create aliases on platform domains or connect a verified custom domain, with eligibility depending on plan. |
| Bulk link creation | Yes | No |
| Custom domains | Yes | Yes |
| Free plan | Yes | Yes |
| Geo targeting | Yes | Yes |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | The Bio Pages page lists widgets including PayPal, WhatsApp, YouTube, Spotify, Apple Music, TikTok, Typeform, Calendly, Google Maps, and LinkedIn. |
| Paid from | 10 | 8.99 |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | TheShortener combines URL shortening, QR codes, analytics, an API, browser extension, and related services. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth—
- Premium$300 a month
- EnterprisePriced on request
TheShortener plans
- FREEFree
- STARTER$8.99 a month
- PRO$18.99 a month
- BUSINESS$48.99 a month
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick TheShortener if…
You want what its maker publishes above — check its page for the details.