Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs SwiftLink
What both publish
| Fact | Bitly | SwiftLink |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Link reports can include clicks, unique visitors, locations, devices, browsers, operating systems, referral sources, and campaign performance. |
| API | Enterprise plans include high-volume API and webhook access. | SwiftLink says developers can use its REST API for URL shortening, QR code generation, analytics, and link management. |
| API access | Yes | Yes |
| Audience | Bitly describes its platform as serving businesses of all sizes and provides plans for individuals, small businesses, and large enterprises. | SwiftLink describes the service as intended for businesses, marketers, developers, agencies, and content creators. |
| Branded links | Users can create vanity URLs with a custom domain and back-half. | The site says users can create branded short links and connect custom domains. |
| Bulk link creation | Yes | Yes |
| Custom domains | Yes | Yes |
| Free plan | Yes | Yes |
| Headquarters | New York, United States | The founder page search listing says SwiftLink operates out of Ahmedabad, India. |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | The contact page says integration with Zapier is possible via the REST API. |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | SwiftLink describes itself as a URL shortener, dynamic QR code generator, and link analytics platform. |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | The site says it uses encrypted HTTPS connections, spam detection, malware protection, and secure redirects. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth—
- Premium$300 a month
- EnterprisePriced on request
SwiftLink plans
- FreeFree
- Free forever planFree
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick SwiftLink if…
You want what its maker publishes above — check its page for the details.