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Bitly vs Superlink

Bitly

8.9#1 in url shortenersFrom $10 a month
Free planAndroidiOSWebAPI
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Superlink

6.7#98 in url shortenersFrom $49.99 a year
Free planWeb
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What both publish

FactBitlySuperlink
AnalyticsBitly provides link performance data, including location and device insights, in a unified dashboard.The site says analytics show who clicks, where they are, what device they use, and where they came from.
AudienceBitly describes its platform as serving businesses of all sizes and provides plans for individuals, small businesses, and large enterprises.The pricing page describes Starter as for individuals getting started with link shortening and Pro as for marketers and teams who need full control over every link.
Custom domainsYesSuperlink says users can use their own custom domain for every short link.
Free planYesYes
Geo targetingYesYes
ProductBitly lets businesses create, share, and track short links and QR Codes.Superlink describes itself as a URL shortener with real-time click analytics, QR codes, custom domains, and device and geo targeting.

Bitly plans

  • FreeFree
  • Core$10 a month
  • Growth—
  • Premium$300 a month
  • EnterprisePriced on request

Superlink plans

  • StarterFree
  • Pro$49.99 a year

Pick Bitly if…

Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.

Pick Superlink if…

You want what its maker publishes above — check its page for the details.

Charts they share