Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs SmartLink Pilot
SmartLink Pilot
6.2#129 in url shortenersAndroidiOSWebAPI
VisitWhat both publish
| Fact | Bitly | SmartLink Pilot |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | The platform tracks clicks, geographic locations, browsers, devices, referral sources, and conversion patterns in real time. |
| API access | Yes | Yes |
| Compliance | Bitly's Trust Center identifies the service as SOC 2 Type 2, GDPR, and CCPA compliant. | The homepage claims GDPR compliance and SOC 2 readiness. |
| Custom domains | Yes | Yes |
| Founded | 2008 | 2024 |
| Free plan | Yes | Yes |
| Headquarters | New York, United States | Arusha, Tanzania |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | The site says its REST API can integrate with Zapier, Slack, Salesforce, HubSpot, and more than 1,000 other tools. |
| Link controls | Users can change link destinations, schedule expiration, and route visitors by country, region, device, or platform. | Features include custom aliases, password protection, link expiration, and malicious URL routing blocks. |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | SmartLink Pilot is a SaaS platform for managing branded links, tracking analytics, and supporting marketing campaigns. |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | The site lists SSL encryption, GDPR compliance, SOC 2 readiness, and malicious URL detection. |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | The company says it will respond to every support ticket within 24 hours. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth—
- Premium$300 a month
- EnterprisePriced on request
SmartLink Pilot plans
No prices published.
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick SmartLink Pilot if…
You want what its maker publishes above — check its page for the details.