Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs Sink
What both publish
| Fact | Bitly | Sink |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | The dashboard provides reports, logs, filters, and a near-real-time view. |
| API | Enterprise plans include high-volume API and webhook access. | Each instance publishes authenticated REST API documentation and an OpenAPI document. |
| API access | Yes | Yes |
| Audience | Bitly describes its platform as serving businesses of all sizes and provides plans for individuals, small businesses, and large enterprises. | The project focuses on individuals and small teams who want a self-hosted shortener on Cloudflare. |
| Bulk link creation | Yes | Yes |
| Custom domains | Yes | Yes |
| Geo targeting | Yes | Yes |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | The integrations page lists AI Skills, browser extensions, Raycast, Apple Shortcuts, and an iOS app, and says third-party integrations may be maintained independently. |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | Sink is a self-hosted short-link app with visit analytics that runs on Cloudflare without a VPS. |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | Dashboard passwords are stored as PBKDF2 hashes, with a documented exception for some legacy links migrated from KV. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth—
- Premium$300 a month
- EnterprisePriced on request
Sink plans
No prices published.
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick Sink if…
You want what its maker publishes above — check its page for the details.