Bitly
8.8#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs SimpleURL
What both publish
| Fact | Bitly | SimpleURL |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Analytics include click and scan data such as geography, device, referrer, and campaign performance. |
| API | Enterprise plans include high-volume API and webhook access. | The REST API supports programmatic management of short links, branded domains, and campaigns, and requires an API key in the X-API-Key header. |
| API access | Yes | Yes |
| Audience | Bitly describes its platform as serving businesses of all sizes and provides plans for individuals, small businesses, and large enterprises. | SimpleURL describes its platform as built for marketing teams and presents use cases for creators, agencies, e-commerce, events, nonprofits, and other industries. |
| Bulk link creation | Yes | Yes |
| Custom domains | Yes | Yes |
| Free plan | Yes | Yes |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | The site lists Zapier and Make.com integrations. |
| Paid from | 10 | 8.49 |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | SimpleURL shortens and brands links, creates QR codes, and provides click analytics in one platform. |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | SimpleURL says its redirects use HTTPS encryption and describes active phishing monitoring for insurance communications. |
| Short links | The URL shortener turns long web addresses into shorter links that redirect people to the original destination. | Users can customize link slugs, use custom branded domains, and update destinations without changing the published short link. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth$2,934,835 a month
- Premium$300 a month
- EnterprisePriced on request
SimpleURL plans
- Hobby$8.49 a month
- Pro$19.49 a month
- Team$39.49 a month
- FreeFree
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick SimpleURL if…
You want what its maker publishes above — check its page for the details.