Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs shrtnr
What both publish
| Fact | Bitly | shrtnr |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Click analytics include countries, referrers, devices, operating systems, browsers, QR scans versus link clicks, and timelines. |
| API | Enterprise plans include high-volume API and webhook access. | The REST API has an OpenAPI 3.1 spec, an interactive reference on each deployment, and scoped bearer keys. |
| API access | Yes | Yes |
| Audience | Bitly describes its platform as serving businesses of all sizes and provides plans for individuals, small businesses, and large enterprises. | The maker presents shrtnr for apps, teams, and AI agents that need to manage short links through code or AI assistants. |
| Custom domains | Yes | Yes |
| Free plan | Yes | Yes |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | The MCP server supports Claude, Copilot, and other MCP clients through OAuth on Cloudflare Access. |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | shrtnr is a self-hosted URL shortener with a REST API, typed SDKs, and an MCP server. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth—
- Premium$300 a month
- EnterprisePriced on request
shrtnr plans
- Self-hostedFree
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick shrtnr if…
You want what its maker publishes above — check its page for the details.