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Bitly vs Shorty

Bitly

8.9#1 in url shortenersFrom $10 a month
Free planAndroidiOSWebAPI
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Shorty

6.1#136 in url shortenersFree plan
Free planWebAPI
Visit

What both publish

FactBitlyShorty
AnalyticsBitly provides link performance data, including location and device insights, in a unified dashboard.Analytics include total and unique clicks, daily trends, referrers, countries, device split, and separated bot traffic.
API accessYesYes
Custom domainsYesYes
Free planYesYes
SupportEnterprise plans include customized onboarding, priority support, and a dedicated customer success manager.The site invites users to contact the maker and says messages are read.

Bitly plans

  • FreeFree
  • Core$10 a month
  • Growth—
  • Premium$300 a month
  • EnterprisePriced on request

Shorty plans

  • FreeFree

Pick Bitly if…

Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.

Pick Shorty if…

You want what its maker publishes above — check its page for the details.

Charts they share