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Bitly vs Shorty Link

Bitly

8.9#1 in url shortenersFrom $10 a month
Free planAndroidiOSWebAPI
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What both publish

FactBitlyShorty Link
AnalyticsBitly provides link performance data, including location and device insights, in a unified dashboard.The product tracks per-link clicks and timestamps; it does not provide funnel attribution.
APIEnterprise plans include high-volume API and webhook access.The product exposes a REST admin API under /api/admin/* for links, domains, users, invites, sessions, and API keys.
API accessYesYes
Custom domainsYesYes
Link controlsUsers can change link destinations, schedule expiration, and route visitors by country, region, device, or platform.Users can choose custom slugs, set redirect codes 301, 302, 303, 307, or 308, and enable or disable links while preserving click history.
ProductBitly lets businesses create, share, and track short links and QR Codes.Shorty Link is a self-hosted URL shortener that runs as a single Cloudflare Worker with a Cloudflare D1 database.

Bitly plans

  • FreeFree
  • Core$10 a month
  • Growth—
  • Premium$300 a month
  • EnterprisePriced on request

Shorty Link plans

No prices published.

Pick Bitly if…

Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.

Pick Shorty Link if…

You want what its maker publishes above — check its page for the details.

Charts they share