Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs ShortlyLink
ShortlyLink
6.9#81 in url shortenersFree planFree planWebAPI
VisitWhat both publish
| Fact | Bitly | ShortlyLink |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Dashboards report clicks and conversions in real time, with breakdowns including geography, device, referrer, and UTM parameters. |
| API access | Yes | Yes |
| Audience | Bitly describes its platform as serving businesses of all sizes and provides plans for individuals, small businesses, and large enterprises. | The maker describes the product as designed for affiliate marketers, media buyers, agencies, and creators. |
| Bulk link creation | Yes | Yes |
| Custom domains | Yes | Yes |
| Free plan | Yes | Yes |
| Geo targeting | Yes | Yes |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | ShortlyLink offers a REST API, HMAC-signed webhooks, and Slack alerts with a /shortly slash command. |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | ShortlyLink is a URL shortener and link-management platform built for affiliate marketers. |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | The privacy policy says passwords are bcrypt-hashed and webhook payloads use HMAC-SHA256 signatures. |
| Short links | The URL shortener turns long web addresses into shorter links that redirect people to the original destination. | It creates branded short links with automatically generated or custom short codes. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth—
- Premium$300 a month
- EnterprisePriced on request
ShortlyLink plans
- Free betaFree
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick ShortlyLink if…
You want what its maker publishes above — check its page for the details.