Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs Shorten.dev
Shorten.dev
6.5#111 in url shortenersFree planFree planWebAPILinux
VisitWhat both publish
| Fact | Bitly | Shorten.dev |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Click analytics include geographic data, referrer sources, device types, and browser breakdowns. |
| API | Enterprise plans include high-volume API and webhook access. | The REST API supports creating, bulk creating, listing, retrieving, revoking, and retrieving analytics for links. |
| API access | Yes | Yes |
| Bulk link creation | Yes | Yes |
| Free plan | Yes | Yes |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | Shorten.dev is a free URL shortener with click analytics, a REST API, a command-line interface, and an MCP server. |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | The privacy policy lists TLS/HTTPS encryption in transit, hashed IP storage, hashed API keys with prefix-only display, and database row-level security as security measures. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth—
- Premium$300 a month
- EnterprisePriced on request
Shorten.dev plans
- FreeFree
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick Shorten.dev if…
You want what its maker publishes above — check its page for the details.