Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs Short10
What both publish
| Fact | Bitly | Short10 |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Link analytics report clicks by location, device, browser, operating system, referrer, and UTM campaign. |
| API | Enterprise plans include high-volume API and webhook access. | The REST API uses bearer-token authentication, supports link listing, creation, statistics and deletion, and documents a 60-requests-per-minute key limit. |
| API access | Yes | Yes |
| Audience | Bitly describes its platform as serving businesses of all sizes and provides plans for individuals, small businesses, and large enterprises. | The pricing page describes Free for personal projects and basic shortening, Pro for creators, marketers, and small teams, and Enterprise for agencies and teams managing multiple clients. |
| Bulk link creation | Yes | Yes |
| Custom domains | Yes | Custom domains include automatic SSL provisioning, DNS verification and Cloudflare setup guidance. |
| Free plan | Yes | Yes |
| Geo targeting | Yes | Yes |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | Short10 offers a REST API, webhooks, and a Chrome extension; its help center also lists a Zapier connection guide. |
| Link controls | Users can change link destinations, schedule expiration, and route visitors by country, region, device, or platform. | Links can have custom slugs, scheduled publish and expiration dates, click limits, and password protection. |
| Paid from | 10 | 12 |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | Short10 is a URL-shortening and link-management service with click analytics, branded links and campaign tools. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth—
- Premium$300 a month
- EnterprisePriced on request
Short10 plans
- FreeFree
- Pro$15 a month
- Enterprise$49 a month
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick Short10 if…
You want what its maker publishes above — check its page for the details.