Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
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| Fact | Bitly | Shorby |
|---|---|---|
| Free plan | Yes | No |
| Paid from | 10 | 15 |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | The privacy policy says Shor uses commercially acceptable measures to protect personal data but cannot guarantee absolute security. |
| Short links | The URL shortener turns long web addresses into shorter links that redirect people to the original destination. | Shorby creates branded shortened links and applies ad tracking to them for sharing on pages the user owns or does not own. |
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Shorby suits bloggers, artists, and content platforms that want a browser-based bio link page with click statistics and retargeting options. It can cover up to three sites, but there is no free plan.