Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs Pretty Links
Pretty Links
7.0#74 in url shortenersFrom $99.60 a yearWebAPISelf-hosted
VisitWhat both publish
| Fact | Bitly | Pretty Links |
|---|---|---|
| API access | Yes | Yes |
| Bulk link creation | Yes | Yes |
| Custom domains | Yes | Yes |
| Founded | 2008 | 2004 |
| Free plan | Yes | Yes |
| Geo targeting | Yes | Yes |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | The integrations page lists AnyTrack, Easy Affiliate, MonsterInsights, and Stripe, among other integrations and add-ons. |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | PrettyLinks is an affiliate marketing plugin for WordPress that shortens, organizes, and tracks branded links. |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | Paid plans include standard, priority, or premium support depending on plan tier. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth—
- Premium$300 a month
- EnterprisePriced on request
Pretty Links plans
- Beginner$99.60 a year
- Marketer$149.60 a year
- Super Affiliate$199.60 a year
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick Pretty Links if…
Pretty Links suits affiliate marketers, bloggers, influencers, course creators, podcasters, and YouTubers using WordPress. It may be useful for people who need branded link management, tracking, or checkout links for digital products.