Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs Picolink
What both publish
| Fact | Bitly | Picolink |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Its analytics filter bot traffic and report clicks without setting cookies or storing raw IP addresses. |
| API | Enterprise plans include high-volume API and webhook access. | The REST API supports link creation, listing, retrieval, updating, and deletion; API keys are shown once and stored as hashes. |
| API access | Yes | Yes |
| Bulk link creation | Yes | Yes |
| Custom domains | Yes | Users can bring custom domains, and Picolink says it automatically provisions TLS. |
| Free plan | Yes | No |
| Geo targeting | Yes | Yes |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | Picolink says its REST API can connect to CI/CD, Zapier, or users’ own tools. |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | Picolink shortens links and provides click analytics by country, device, referrer, and UTM campaign. |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | Picolink lists email and chat support for its plans. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth—
- Premium$300 a month
- EnterprisePriced on request
Picolink plans
- Launch$9 a month
- Scale$24 a month
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick Picolink if…
You want what its maker publishes above — check its page for the details.