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Bitly vs Mekso

Bitly

8.9#1 in url shortenersFrom $10 a month
Free planAndroidiOSWebAPI
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Mekso

7.1#64 in url shortenersFrom $4.99 a month
Free planWebAPI
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What both publish

FactBitlyMekso
AnalyticsBitly provides link performance data, including location and device insights, in a unified dashboard.Analytics include real-time click and scan tracking, geographic and device insights, referrers, traffic timing, and a live activity feed.
APIEnterprise plans include high-volume API and webhook access.The site describes a REST API for programmatically creating and managing links; API access is included with Pro.
API accessYesYes
AudienceBitly describes its platform as serving businesses of all sizes and provides plans for individuals, small businesses, and large enterprises.Mekso identifies creators, marketers, small businesses, and developers as intended users.
Bulk link creationYesYes
Free planYesYes
Paid from104.99
ProductBitly lets businesses create, share, and track short links and QR Codes.Mekso combines branded short links, customizable QR codes, and click and scan analytics in one platform.
SecurityBitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication.Mekso says it uses TLS/SSL encryption in transit, encryption at rest, access controls, and regular security audits.
Short linksThe URL shortener turns long web addresses into shorter links that redirect people to the original destination.Short links support custom branded aliases, bulk creation, real-time click analytics, and geographic and device tracking.
SupportEnterprise plans include customized onboarding, priority support, and a dedicated customer success manager.The Pro plan includes priority support, while Business includes dedicated support; the pricing page lists [email protected] for sales contact.

Bitly plans

  • FreeFree
  • Core$10 a month
  • Growth—
  • Premium$300 a month
  • EnterprisePriced on request

Mekso plans

  • FreeFree
  • Pro$4.99 a month
  • BusinessPriced on request

Pick Bitly if…

Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.

Pick Mekso if…

You want what its maker publishes above — check its page for the details.

Charts they share