Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs lua.sh
What both publish
| Fact | Bitly | lua.sh |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | The product reports country, region, city, device, browser, operating system, referrer, and UTM parameters over any date range. |
| API access | Yes | Yes |
| Custom domains | Yes | A custom domain can be connected with a CNAME and a certificate that the site says issues in minutes; links also work on the shared domain. |
| Free plan | Yes | Yes |
| Link controls | Users can change link destinations, schedule expiration, and route visitors by country, region, device, or platform. | Links can have expiry dates, password protection, and separate iOS and Android destinations. |
| Paid from | 10 | 19 |
Bitly plans
- FreeFree
- Core$10 a month
- Growth—
- Premium$300 a month
- EnterprisePriced on request
lua.sh plans
- FreeFree
- Starter$19 a month
- Pro$49 a month
- Growth$149 a month
- Scale$349 a month
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick lua.sh if…
You want what its maker publishes above — check its page for the details.