Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs LinkLab
What both publish
| Fact | Bitly | LinkLab |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Its link analytics include clicks, countries, devices, browsers, referral sources, and traffic trends. |
| API | Enterprise plans include high-volume API and webhook access. | The REST API supports creating short links and retrieving owner-scoped analytics using an account API key. |
| API access | Yes | Yes |
| Audience | Bitly describes its platform as serving businesses of all sizes and provides plans for individuals, small businesses, and large enterprises. | The maker describes LinkLab as built for marketers, developers, agencies, e-commerce brands, and operations teams. |
| Bulk link creation | Yes | Yes |
| Custom domains | Yes | Yes |
| Free plan | Yes | Yes |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | LinkLab is a URL shortener and link management platform for branded links, QR codes, analytics, custom domains, and team workflows. |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | The site says SSL is provided on every redirect and lists spam checks and phishing protection among its security measures. |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | The Free plan includes community support, while Scale includes priority support and Enterprise offers dedicated support. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth—
- Premium$300 a month
- EnterprisePriced on request
LinkLab plans
- Starter₹99 a month
- Launch₹399 a month
- Growth₹799 a month
- Scale₹2,399 a month
- Pro₹6,499 a month
- EnterprisePriced on request
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick LinkLab if…
You want what its maker publishes above — check its page for the details.