Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs Lanctor
What both publish
| Fact | Bitly | Lanctor |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Its analytics include real-time click tracking, visitor and referrer metrics, UTM tracking, geographic and device insights, and conversion funnels. |
| API access | Yes | Yes |
| Bulk link creation | Yes | Yes |
| Compliance | Bitly's Trust Center identifies the service as SOC 2 Type 2, GDPR, and CCPA compliant. | The homepage states SOC 2 Type II compliant practices, encryption at rest and in transit, GDPR and CCPA readiness, and regular penetration testing. |
| Custom domains | Yes | Yes |
| Free plan | Yes | Yes |
| Geo targeting | Yes | Yes |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | Lanctor offers a REST API with 200+ endpoints, webhooks, and CSV and JSON import/export; its pages also name Facebook and Google retargeting pixels. |
| Paid from | 10 | 19 |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | Lanctor is an enterprise URL shortening platform for shortening, routing, and measuring links. |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | Listed security features include Google, Microsoft, and SAML single sign-on, TOTP two-factor authentication, role-based access, audit logs, bot detection, rate limiting, and session management. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth—
- Premium$300 a month
- EnterprisePriced on request
Lanctor plans
- Pro$19 a month
- Business$79 a month
- EnterprisePriced on request
- Free—
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick Lanctor if…
Lanctor suits marketing, developer, e-commerce, and enterprise teams that need branded links, routing, and analytics. Its API, migration options, and self-hosted availability may also suit teams integrating or operating link management themselves.