Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs it3
What both publish
| Fact | Bitly | it3 |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Account managed links show click totals, time, country level location derived from CDN country codes, device, and referrer; the location is not GPS. |
| Audience | Bitly describes its platform as serving businesses of all sizes and provides plans for individuals, small businesses, and large enterprises. | The maker describes it3 as built for marketers, small businesses, creators, and developers, and lists use cases including social, email, WhatsApp, and restaurant marketing. |
| Free plan | Yes | Yes |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | it3 is a free online toolkit combining a URL shortener, click analytics, QR codes, file transfer, and browser based productivity and developer tools. |
| Short links | The URL shortener turns long web addresses into shorter links that redirect people to the original destination. | The homepage shortener supports custom aliases, expiry dates, and click caps, with no monthly link cap stated for its homepage workflow. |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | The site provides a contact form and a feedback link. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth—
- Premium$300 a month
- EnterprisePriced on request
it3 plans
- FreeFree
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick it3 if…
You want what its maker publishes above — check its page for the details.