Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs IDM URL Shortener
IDM URL Shortener
7.4#42 in url shortenersFrom $7 a monthFree planWebAPIExtension
VisitWhat both publish
| Fact | Bitly | IDM URL Shortener |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Click reports can include clicks, geographic locations, referral sources, devices, and IP addresses. |
| API | Enterprise plans include high-volume API and webhook access. | The URL-shortening API can create links by sending a POST request to the v1/links route with a bearer API key. |
| API access | Yes | Yes |
| Audience | Bitly describes its platform as serving businesses of all sizes and provides plans for individuals, small businesses, and large enterprises. | IDM says its centralized analytics and URL-shortening platform is designed for marketing teams. |
| Custom domains | Yes | Yes |
| Free plan | Yes | Yes |
| Geo targeting | Yes | Yes |
| Headquarters | New York, United States | Bahadurgarh, Haryana, India |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | The URL-shortening documentation says its UTM builder adds parameters for analytics software such as Google Analytics or Mixpanel. |
| Link controls | Users can change link destinations, schedule expiration, and route visitors by country, region, device, or platform. | Users can set custom link expiration dates, and public links created without signing in expire after 24 hours. |
| Paid from | 10 | 7 |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | IDM's privacy policy says it uses security measures including passwords, encryption, firewalls, Cloudflare WAF, and encrypted passwords and tokens. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth—
- Premium$300 a month
- EnterprisePriced on request
IDM URL Shortener plans
- Basic$7 a month
- Pro$29 a month
- Business$99 a month
- FreeFree
- Lifetime deal$149, paid once
- EnterprisePriced on request
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick IDM URL Shortener if…
You want what its maker publishes above — check its page for the details.