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Bitly vs Hopgo

Bitly

8.9#1 in url shortenersFrom $10 a month
Free planAndroidiOSWebAPI
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Hopgo

5.7#153 in url shortenersFree plan
Free planExtension
Visit

What both publish

FactBitlyHopgo
Custom domainsYesYes
Free planYesYes
SecurityBitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication.Cloudflare sign-in uses OAuth with PKCE, and the access token is stored in the browser and is not sent to Hopgo servers.
SupportEnterprise plans include customized onboarding, priority support, and a dedicated customer success manager.Hopgo asks users to report vulnerabilities privately through GitHub Security Advisories or by email and aims to acknowledge reports within a few days.

Bitly plans

  • FreeFree
  • Core$10 a month
  • Growth—
  • Premium$300 a month
  • EnterprisePriced on request

Hopgo plans

  • Free foreverFree

Pick Bitly if…

Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.

Pick Hopgo if…

You want what its maker publishes above — check its page for the details.

Charts they share