Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs Hoko
What both publish
| Fact | Bitly | Hoko |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Analytics include click-to-lead-to-sale funnel tracking and country, device, referrer, UTM, browser, and location context. |
| API | Enterprise plans include high-volume API and webhook access. | The API supports creating and managing links, reading analytics and events, and sending lead or sale conversion events. |
| API access | Yes | Yes |
| Audience | Bitly describes its platform as serving businesses of all sizes and provides plans for individuals, small businesses, and large enterprises. | Hoko presents its use cases for local brands, commerce teams, and teams measuring campaigns across social, QR, email, and partner channels. |
| Bulk link creation | Yes | Yes |
| Custom domains | Yes | No |
| Free plan | Yes | Yes |
| Geo targeting | Yes | Yes |
| Paid from | 10 | 6 |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | Hoko creates branded short links and tracks the clicks, leads, and sales associated with them. |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | Hoko documents session cookies and says permissions update immediately when access is removed. |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | Hoko provides a Help Center, documentation, API reference, and a demo request link. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth—
- Premium$300 a month
- EnterprisePriced on request
Hoko plans
- FreeFree
- Pro$6 a month
- Business$41 a month
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick Hoko if…
You want what its maker publishes above — check its page for the details.