Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs HidURL
What both publish
| Fact | Bitly | HidURL |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Analytics can break clicks down by device, browser, operating system, and referrer. |
| API | Enterprise plans include high-volume API and webhook access. | HidURL provides a REST API with Bearer token authentication for programmatically shortening URLs and accessing link data. |
| API access | Yes | Yes |
| Branded links | Users can create vanity URLs with a custom domain and back-half. | HidURL offers branded links using custom domains. |
| Bulk link creation | Yes | Yes |
| Custom domains | Yes | Yes |
| Free plan | Yes | Yes |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | The UTM Tag Builder generates tagged URLs for Google Analytics, GA4, and campaign tracking tools. |
| Paid from | 10 | 9 |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | HidURL states that it uses TLS in transit, encryption at rest, and bcrypt password hashing. |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | The pricing page lists priority support, a dedicated SLA, and a customer success manager for Enterprise. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth—
- Premium$300 a month
- EnterprisePriced on request
HidURL plans
- FreeFree
- Starter$9 a month
- Pro$20 a month
- Bulk$99 a month
- EnterprisePriced on request
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick HidURL if…
You want what its maker publishes above — check its page for the details.