Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs GoTo.now
What both publish
| Fact | Bitly | GoTo.now |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Link analytics show clicks, referrers, devices, and countries in real time and are private to the link owner. |
| API access | Yes | API keys are provisioned per account by contacting GoTo.now with a use case and volume; rate limits are matched to stated volume. |
| Bulk link creation | Yes | Yes |
| Free plan | Yes | Yes |
| Geo targeting | Yes | Yes |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | The REST API can connect GoTo.now to tools that send HTTP requests, and the integrations page names Twilio, Mailchimp, Brevo, Klaviyo, Buffer, Hootsuite, and Later. |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | GoTo.now shortens URLs and provides editable destinations, QR codes, click analytics, and a REST API. |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | The Trust Center says pages and redirects use HTTPS, passwords are stored as salted hashes, and redirects set no advertising or cross-site tracking cookies. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth—
- Premium$300 a month
- EnterprisePriced on request
GoTo.now plans
- FreeFree
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick GoTo.now if…
You want what its maker publishes above — check its page for the details.