Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs FastURL
What both publish
| Fact | Bitly | FastURL |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Its analytics include total and unique clicks, location, device type, browser information, and referral sources. |
| API | Enterprise plans include high-volume API and webhook access. | FastURL says its Developer API can create links programmatically, with an API key available in account settings. |
| API access | Yes | Yes |
| Bulk link creation | Yes | Yes |
| Custom domains | Yes | Users can connect a custom domain and verify it using DNS CNAME and TXT records. |
| Free plan | Yes | Yes |
| Geo targeting | Yes | No |
| Link controls | Users can change link destinations, schedule expiration, and route visitors by country, region, device, or platform. | Links can be password-protected and configured to expire on a date or after a click limit. |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | The site says redirects use SSL encryption and accounts can enable two-factor authentication. |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | The support page says users can email [email protected] and that replies typically arrive within 24 hours. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth—
- Premium$300 a month
- EnterprisePriced on request
FastURL plans
- Free ToolFree
- Essentials$3,619 a year
- Pro$6,029 a year
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick FastURL if…
You want what its maker publishes above — check its page for the details.