Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
Visit| Fact | Bitly | Elido |
|---|---|---|
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Analytics show clicks, countries, devices, referrers, and UTM data, with real-time reporting. |
| API access | Yes | Yes |
| Bulk link creation | Yes | Yes |
| Compliance | Bitly's Trust Center identifies the service as SOC 2 Type 2, GDPR, and CCPA compliant. | The security page says a GDPR DPA is included, HIPAA BAA is available on Business, and the SOC 2 Type II audit is in progress. |
| Custom domains | Yes | Yes |
| Free plan | Yes | Yes |
| Geo targeting | Yes | Yes |
| Headquarters | New York, United States | Tallinn, Estonia |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | The product page lists Stripe and Shopify conversion tracking, Meta, Google, TikTok and LinkedIn retargeting pixels, and S3, BigQuery and Snowflake exports. |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | Elido provides short links, QR codes, and click statistics through a shared team dashboard. |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | The security page states that Elido uses TLS 1.3 in transit and LUKS encryption for database volumes at rest. |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | Elido says it answers support email, with Pro and Business support response targets of under four hours at p50 and the next business day at p95. |
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Elido may suit people managing links in bulk or using custom domains and geo targeting. Its tiered link, click, and team allowances give small teams and larger organizations distinct options.