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Bitly vs Current

Bitly

8.9#1 in url shortenersFrom $10 a month
Free planAndroidiOSWebAPI
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What both publish

FactBitlyCurrent
API accessYesYes
Branded linksUsers can create vanity URLs with a custom domain and back-half.It creates short links with custom aliases or automatically generated codes.
SecurityBitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication.The documentation states that connections enforce TLS 1.2 or higher and lists input validation and security-header middleware.
SupportEnterprise plans include customized onboarding, priority support, and a dedicated customer success manager.The documentation lists support at [email protected] and sales at [email protected].

Bitly plans

  • FreeFree
  • Core$10 a month
  • Growth—
  • Premium$300 a month
  • EnterprisePriced on request

Current plans

  • Self-hosted deploymentPriced on request

Pick Bitly if…

Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.

Pick Current if…

You want what its maker publishes above — check its page for the details.

Charts they share