Azura Booking
6.1#32 in salon softwareFrom A$29 a monthWeb
VisitAzura Booking vs GlossGenius
GlossGenius
8.5#9 in appointment scheduling softwareFrom $28 a monthAndroidiOSWeb
VisitWhat both publish
| Fact | Azura Booking | GlossGenius |
|---|---|---|
| Company | Azura Booking is operated by Natraj IT Solutions Pty Ltd and lists Sydney, Australia as its location; the pages opened did not state a founding year. | The company’s about page says it was founded by business partners and twins Danielle and Leah Cohen-Shohet. |
| Headquarters | Sydney, New South Wales, Australia | New York, New York, United States |
| Integrations | The site lists Stripe for online payments, Zeller for EFTPOS and Google Reviews integration; its terms also identify Telnyx, Resend, Google services, Vercel, AWS and AI providers as third-party services. | The maker’s pages identify Google Booking and Reviews, Google Marketing Analytics, and two-way calendar sync with Google, iCal, and Outlook. |
| Limits | The Partner Plan includes 300 SMS credits and 1,000 marketing emails per month, and is described as full access for Australian shops. | Gold is described for businesses with up to 9 staff, while Platinum is aimed at teams of 10 or more; the page says each additional location is charged the plan price with a 15% discount. |
| Marketing | Marketing features include email and SMS campaigns, promotions, Google Reviews integration and AI email suggestions; loyalty and win-back campaigns are marked “Coming soon.” | Marketing tools include unlimited email, text campaigns, AI marketing assistance, image uploads, message templates, social-media templates and automated review prompts. |
| Payments | The platform lists Stripe online payments and Zeller EFTPOS integration, plus deposits, split payments, cash and manual payment recording, refunds and receipts. | The pricing page lists a flat 2.6% payment processing rate and says there are no added fees for Tap to Pay, card-on-file, or manual-entry transactions. |
| Product | Azura Booking is booking, scheduling, customer management, payments, staff roster and analytics software for appointment-based businesses in Australia. | GlossGenius describes itself as an all-in-one business management system for beauty, wellness, medspa, health, and fitness businesses. |
Azura Booking plans
- Partner PlanA$29 a month
GlossGenius plans
- Standard$28 a month
- Payroll add-on$40 a month
- Reception by GlossGenius$50 a month
- Gold$56 a month
- Platinum$168 a month
- Practice Essentials$168 a month
Pick Azura Booking if…
You want what its maker publishes above — check its page for the details.
Pick GlossGenius if…
It suits beauty, wellness, medspa, health, and fitness businesses that need booking, client management, and business operations in one system. The listed plans distinguish businesses with up to 9 staff from teams of 10 or more.