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Autura vs PRZM

Autura logo

Autura

7.9#2 in towing software$145 one-time
Free planAndroidiOSWeb
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PRZM

7.2#4 in towing softwareFrom $100 a month
Free planAndroidiOSWeb
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What both publish

FactAuturaPRZM
AudienceAutura serves public safety agencies, towing and recovery operators, and vehicle marketplace participants.PRZM describes its system as serving towing operators and insurers across towing, impound, and salvage workflows.
HeadquartersSan Francisco, California, United StatesNew York, NY
IntegrationsTowing management software can integrate with QuickBooks, GPS and fleet tracking providers, motor clubs including Allstate, GEICO, Tesla, and Agero, and Autura's BudgetGPS, TowLien, and TowPay products.PRZM says it works with Auto Data Direct and other data providers for automated lien notifications and processing.
Mobile appImpound Express supports VIN scanning, QR or barcode record lookup, and timestamped condition photos, and is available on iOS and Android.The PRZM Towing Dispatch mobile app is distributed on Google Play and the Apple App Store.
PurposeAutura builds towing management and unclaimed vehicle auction software for public safety agencies and towing and recovery businesses.PRZM combines towing dispatch, impound management, liens, and auctions in one system.

Autura plans

  • TraxeroGOFree
  • Autura Marketplace seller accountFree
  • Autura Marketplace buyer accountFree
  • Wired Tracker$145, paid once
  • Wired Asset Tracker$145, paid once
  • OBD Port Tracker$155, paid once

PRZM plans

  • PRZM Storage AllianceFree
  • PRZM Towing Software$100 a month

Pick Autura if…

It suits public safety agencies, towing and recovery operators, and participants in unclaimed vehicle sales. Marketplace buyers should account for as-is sales and varying vehicle condition.

Pick PRZM if…

PRZM suits towing operators and insurers managing dispatch, impounds, liens and salvage or abandoned-vehicle auctions. The Storage Alliance option is for towers using the PRZM storage network.

Charts they share