Aura vs Helium 10

Aura plans

• Starter$451 a year
• Essential$931 a year
• Plus$1,891 a year
• Pro$2,851 a year

Helium 10 plans

• FreeFree
• Platinum$129 a month
• Diamond$359 a month
• Platinum$99 a month
• Diamond$279 a month
• Enterprise$1,499 a year

Pick Aura if…

You want what its maker publishes above — check its page for the details.

Pick Helium 10 if…

Helium 10 suits marketplace sellers who want profitability and margin reporting alongside tools for Amazon, Walmart, or TikTok Shop. Its free plan may suit those who need only limited tool access and a profitability calculator.