Aura'd
7.9#1 in salon app builder softwareFrom £19 a monthFree planAndroidiOSWebAPI
VisitAura'd vs ServiceTrove
ServiceTrove
6.8#14 in salon app builder softwareFrom $5 a monthAndroidiOSWeb
VisitWhat both publish
| Fact | Aura'd | ServiceTrove |
|---|---|---|
| Audience | The site describes the product as suitable for solo stylists and teams, including hair stylists, lash technicians, and beauty therapists. | The homepage names lash technicians, barbers, trainers, stylists, and photographers, and lists additional industry pages for service professionals. |
| Integrations | The API documentation describes calendar synchronization with Google Calendar and Outlook. | The maker identifies Stripe as its payment processor; Stripe manages payment card and bank account details independently. |
| Payments | The service accepts cards, Apple Pay, Google Pay and Clearpay, and its FAQ also names Klarna. | Businesses can link Stripe to accept payments, and the homepage lists Stripe payment processing in the Base plan. |
| Support | The site promises free setup assistance and lists priority support on the Business plan. | The maker offers customer support on a reasonable-efforts basis and does not guarantee specific response times or outcomes. |
Aura'd plans
- API BasicFree
- FreeFree
- Solo£19 a month
- API Pro$29 a month
- Team£39 a month
- Business£69 a month
ServiceTrove plans
- AI per Provider add-on$5 a month
- Additional Providers add-on$7 a month
- AI Assistant add-on$10 a month
- Migration setup$18, paid once
- ServiceTrove Base$35 a month
Pick Aura'd if…
It suits solo stylists and beauty teams that need online booking and client management. Salons looking for staff tools, payments or API access can consider the higher-tier plans.
Pick ServiceTrove if…
ServiceTrove suits service businesses such as lash technicians, barbers, trainers, stylists, and photographers. It is intended for teams wanting branded booking, payment, scheduling, and client-notification tools.