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AssetBook Pulse vs Stock Rover

Stock Rover

8.2#1 in equity research platformsFrom $24 a month
Free planAndroidiOSWebWindows
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What both publish

FactAssetBook PulseStock Rover
Allocation analysisYesYes
Asset class coveragemulti_asset_alternativesmulti_asset
FoundedAssetBook says it was founded in 2007 by Rob Major and Ken Park.2008
HeadquartersAssetBook lists its mailing address in Bear, Delaware.Braintree, Massachusetts, United States
Performance reportingYesYes
ProductPulse is a portfolio management and reporting system for financial advisors, built with an open API.Stock Rover is a professional investment research platform that runs directly in a browser and covers stocks, ETFs and funds across major North American exchanges.
Risk analysisYesYes
SecurityAssetBook says data is encrypted at rest and in transit by default.Stock Rover says all network traffic between the browser and its servers uses HTTPS encryption.
SupportAssetBook says client support, including onboarding and partner integration assistance, is provided at no additional cost.Support is available by email during regular Eastern Time business hours Monday through Friday, with plan-dependent priority and hotline options.
Tax-lot trackingYesYes

AssetBook Pulse plans

  • PulsePriced on request

Stock Rover plans

  • FreeFree
  • Premium$348 a year
  • Premium Plus$588 a year
  • Ultimate$948 a year
  • Ultimate Pro$1,788 a year
  • Premium$24 a month

Pick AssetBook Pulse if…

You want what its maker publishes above — check its page for the details.

Pick Stock Rover if…

Stock Rover may suit individual investors who want screening, research, and portfolio analysis in a browser. It can also serve financial professionals, but users seeking trade execution need a different tool.

Charts they share