Apteco vs Decile
| Apteco | Decile | |
|---|---|---|
| Free plan | No | No |
| Free trial | Yes | No |
| Paid from | £161/mo | $900/mo |
| Open source | No | No |
| Platforms | Android, api, iOS, self-hosted, Web, Windows | api, Web |
| Free plan | No | No |
| Segment methods | Filters and selection rules; profiling; RFM analysis; predictive modelling; behavioural modelling; cluster analysis; look-alike modelling | purchase behavior; LTV tier; demographics; psychographic attributes; lifestyle attributes; product affinities; channel engagement |
| Refresh frequency | real-time | real-time |
| Predictive segments | Yes | Yes |
| Tracked profiles | 10,000 profiles | — |
| Activation destinations | Email service providers; Apteco email; advertising platforms; CRM systems; SMS; WhatsApp; social media; mobile push; contact centres; direct mail | Meta; Google; Klaviyo; Facebook; Instagram; TikTok |
| Paid from | — | 900 /mo |
Both are listed in Best Customer Segmentation Software. On Everything Xiaomi, Apteco scores higher on our published basis.