AppMagic
6.8#13 in game analytics softwareFree planFree planWebAPI
VisitAppMagic vs PlayFab
What both publish
| Fact | AppMagic | PlayFab |
|---|---|---|
| Company headquarters | Crunchbase lists Tampa, Florida, United States as the headquarters location. | Crunchbase lists PlayFab in Seattle, Washington, United States. |
| Company legal name | Crunchbase identifies the legal entity as Appmagic, Inc. | Crunchbase lists the legal name as PlayFab, Inc. and identifies Microsoft as its acquirer. |
| Company size | Crunchbase places AppMagic in the 51–100 employee range. | Crunchbase lists PlayFab's employee range as 11–50. |
| Licence | The terms provide a limited, non-exclusive, non-transferable licence to use the service materials and prohibit reverse engineering and derivative products. | The hosted PlayFab service is proprietary under Microsoft terms, while many SDK and sample repositories are publicly available under Apache 2.0 or MIT licenses. |
| Product | AppMagic provides analytical data on mobile applications through its website. | PlayFab provides backend services for live games and connects players across platforms. |
| Rating on G2 | 4.8 out of 5 from 36 reviews | 5.0 out of 5 from 1 review |
| Security | The privacy policy says Sensor Tower uses commercially reasonable technical, contractual, administrative, and physical measures to protect personal information. | Microsoft says developer sign-in migration adds MFA, conditional access, encryption and single sign-on through Microsoft accounts. |
AppMagic plans
- Free ServicesFree
- Paid ServicesPriced on request
PlayFab plans
- Free to StartFree
- Standard Plan$99 a month
- Premium Plan$1,999 a month
- Enterprise PlanPriced on request
- Pay-as-you-goFree
Pick AppMagic if…
AppMagic may suit small and medium-sized businesses seeking app market research, Steam analytics, or automated data access. Its publisher-account data connections may be relevant to customers who can provide the specified access.
Pick PlayFab if…
PlayFab is for game developers, from indie teams to AAA studios, who need backend services for live games. It suits teams building player accounts, multiplayer features, live operations, or in-game economies across platforms.