AppLovin MAX vs RevenueCat

AppLovin MAX plans

• MAX mediationFree

RevenueCat plans

• ProFree
• Growth ToolsPriced on request
• EnterprisePriced on request
• Pro—
• Growth Tools—

Pick AppLovin MAX if…

MAX suits mobile game publishers seeking ad monetization, reporting, and ways to compare mediation setups. It may also fit teams working with its listed platforms and development frameworks.

Pick RevenueCat if…

RevenueCat is for developers building apps with in-app purchases or subscriptions, from teams just getting started to those scaling to millions of customers. It may suit teams that want paywalls, pricing experiments, purchase analytics or web billing options.