AppLovin MAX
6.4#5 in app monetization platformsFree planFree planAndroidiOS
VisitAppLovin MAX vs InMobi CMP
InMobi CMP
7.4#3 in app monetization platformsFrom $20 a monthFree planAndroidiOSWeb
VisitWhat both publish
| Fact | AppLovin MAX | InMobi CMP |
|---|---|---|
| Founded | 2012 | 2007 |
| Purpose | MAX provides monetization tools that help mobile games earn revenue from ad impressions. | InMobi CMP helps app and web publishers manage consent and privacy compliance. |
| Support | The getting-started guide directs publishers to their account team or an AppLovin Support ticket when its testing tools do not resolve integration issues. | The CMP is self-serve through the support portal, where users can also submit a support ticket. |
AppLovin MAX plans
- MAX mediationFree
InMobi CMP plans
- EssentialsFree
- Premium$20 a month
Pick AppLovin MAX if…
MAX suits mobile game publishers seeking ad monetization, reporting, and ways to compare mediation setups. It may also fit teams working with its listed platforms and development frameworks.
Pick InMobi CMP if…
You want what its maker publishes above — check its page for the details.