AppLovin MAX
6.4#5 in app monetization platformsFree planFree planAndroidiOS
VisitAppLovin MAX vs DT FairBid
DT FairBid
6.8#1 in supply side platformsFree planFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | AppLovin MAX | DT FairBid |
|---|---|---|
| Ad formats | Supported formats listed include rewarded video, app open, interstitial, MREC, banner, and native ads. | The FairBid sample app demonstrates banners, interstitials, rewarded videos, and MRECs. |
| Founded | 2012 | 1998 |
| Purpose | MAX provides monetization tools that help mobile games earn revenue from ad impressions. | DT FairBid lets publishers use DT’s mediation technology to integrate, manage, and optimize multiple mediated ad networks. |
| Support | The getting-started guide directs publishers to their account team or an AppLovin Support ticket when its testing tools do not resolve integration issues. | The Trust Center directs users with questions or bugs to Contact Support, and product security details can be requested from a Digital Turbine account representative. |
AppLovin MAX plans
- MAX mediationFree
DT FairBid plans
- DT FairBidFree
Pick AppLovin MAX if…
MAX suits mobile game publishers seeking ad monetization, reporting, and ways to compare mediation setups. It may also fit teams working with its listed platforms and development frameworks.
Pick DT FairBid if…
DT FairBid suits publishers who want to manage mediated ad networks and placements for Android, iOS, or Unity apps. It may also fit teams that need bidding or waterfall mediation and reporting APIs.