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AgentFire vs Placester

What both publish

FactAgentFirePlacester
Founded2013LinkedIn lists the founding year as 2011.
IntegrationsAgentFire says its Open Platform has 30+ partner integrations and a Zapier app connecting to thousands of software vendors.Placester documents integrations with TotalBrokerage through Zapier or lead forwarding.
Mobile appAgentFire Go provides mobile access to website content, leads, search alerts and IDX tools, including sharing digital business cards and listings.Placester offers a mobile app for managing account requests and replying to lead inquiries.
ProductAgentFire provides brand-focused real-estate websites for agents and teams.Placester provides an AI-powered platform for real estate professionals to build and manage websites and marketing.

AgentFire plans

  • Team Link (100+ users)$5 a month
  • Team Link (50 to 99 users)$7 a month
  • Team Link (1 to 49 users)$10 a month
  • AgentFire Plus add-on$50 a month
  • Pro$165 a month
  • Plus$215 a month

Placester plans

  • Active agent site$5 a month
  • IDX support fee$25 a month
  • Starter$64 a month
  • Advanced$120 a month
  • Office Builder Plan$240 a month
  • Concierge Custom$1,250 a month

Pick AgentFire if…

AgentFire suits real-estate agents and teams seeking branded websites with property listings, search, and lead-capture tools. It may also fit customers who want IDX and built-in hosting, provided MLS coverage and pass-through fees work for them.

Pick Placester if…

Placester suits real estate professionals who need a website with IDX listings, property search, marketing tools, or CRM features. Its Office Builder tools also address brokerages managing agents and lead routing.

Charts they share